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1.
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harvard Harvard Business School Press 2001
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KUM.
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Value merchants: demonstrating and documenting superior value in business markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 AND.

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Clash: amazon vs walmart by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2024
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

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