Results of search for 'ccl=su:"Marketing research"' › Learning Resource Centre (LRC) catalog

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	1.	Research for marketing decisions by Green, Paul E Tull, Donald S Albaum, Gerald Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 1998 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Marketing research by Aaker, David A Kumar, V Leone, Robert P Day, George S Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ... Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	3.	Marketing research: text and cases by Nargundkar, Rajendra Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Edition: 10th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	5.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Marketing research by Malhotra, Naresh K Dash, Satyabhushan Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (5)Call number: 658.8 MAL, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	7.	A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko Mooi, Erik Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	8.	No cover image available Marketing research by Aaker, David A Kumar V Day, George S Leone, Robert P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011 Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	9.	Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by Bearden, William O Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	10.	Qualitative consumer and marketing research by Belk, Russell W Fischer, Eileen Kozinets, Robert V Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	11.	Handbook of qualitative research methods in marketing by Belk, Russell W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	12.	Marketing research: measurement and method by Tull, Donald S Hawkins, Del I Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	13.	Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by Bearden, William O Netemeyer, Richard G Haws, Kelly L Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	14.	Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	15.	The handbook for focus group research by Greenbaum, Thomas L Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: California Sage Publications, Inc. 1998 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	16.	Practical text analytics: interpreting text and unstructured data for business intelligence by Struhl,Steven Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.472 STR. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	17.	Marketing research by Burns, Alvin C Bush, Ronald F Veeck, Ann Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BUR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	18.	Marketing research: an introductory approach by Kidwai, Sabihuddin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	19.	Questionnaire design: how to plan, structure and write survey material for effective market research by Brace, Ian Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BRA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	20.	Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping by Graves, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)

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Your search returned 39 results.