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1.
Positioning: the battle for your mind by
Edition: 20th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE.

2.
The 22 immutable laws of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books Ltd. 1994
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.

3.
Positioning: the battle for your mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Warner Books 1982
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE.

4.
Positioning: the battle for your mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE.

5.
Horse sense: the key to success is finding a horse to ride by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.14 RIE.

6.
Differentiate or die: survival in our era of killer competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai East West Books (Madras) Pvt. Ltd. 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 TRO.

7.
The power of simplicity: a management guide to cutting through the nonsense and doing things right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1999
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 TRO.

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