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1.
Marketing management by
Edition: 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Online resources:
Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (3).
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2.
Marketing management by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).

3.
Marketing for hospitality and tourism by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 647.940688 KOT.

4.
A framework for marketing management by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
Lists:

5.
Marketing models by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 LIL, ...

6.
Marketing 5.0: technology for humanity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

7.
Strategic marketing for nonprofit organizations by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
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8.
Strategic marketing for health care organizations: building a customer-driven health system by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 362.10688 KOT.

9.
Social marketing: behavior change for good by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California SAGE Publications, Inc. 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LEE.

10.
Success in social marketing: 100 case studies from around the globe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEE.

11.
Kotler on marketing: how to create, win, and dominate markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1999
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

12.
Good works: marketing and corporate initiatives that build a better world and the bottom line by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KOT.

13.
Marketing 3.0: from products to customers to the human spirit by Series: Times Business Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

14.
Marketing 6.0: the future is immersive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley & Sons, Inc., 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

15.
Principles of marketing by
Edition: 19th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

16.
Entrepreneurial marketing: beyond professionalism to creativity, leadership, and sustainability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

17.
Redefining retail: 10 guiding principles for a post-digital world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons, Inc 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 KOT.

18.
Transformative marketing: combining new age technologies and human insights by Series: Palgrave Executive Essentials
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.

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