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	1.	No cover image available Marketing research by Aaker, David A Kumar V Day, George S Leone, Robert P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011 Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	2.	The new chameleons: how to connect with consumers who defy categorization by Solomon, Michael R Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL. Lists: Marketing. Place hold Add to cart (remove)
	3.	Marketing analytics: a practical guide to improving consumer insights using data techniques by Grigsby, Mike Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRI. Lists: Non Fiction. Place hold Add to cart (remove)
	4.	Marketing analytics: essential tools for data-driven decisions by Venkatesan, Rajkumar Farris, Paul W Wilcox, Ronald T Material type: Text; Format: print ; Literary form: Not fiction Publication details: London University of Virginia Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN. Place hold Add to cart (remove)
	5.	Chinese consumers: exploring the world's largest demographic by Sethi, Ashok Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Palgrave Macmillan 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.470951 SET. Place hold Add to cart (remove)
	6.	No cover image available Research for marketing decisions by Green, Paul E Tull, Donald S Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Prentice-Hall, Inc. 1970 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE. Place hold Add to cart (remove)

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