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1.
Marketing money: excelling in today's financial services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Probus Publishing Company 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.1723 FUR.

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2.
Beyond branding: how savvy marketers build brand equity to create products and open new markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Probus Publishing Company 1993
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MAR.

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3.
Mythmaking on Madison avenue how advertisers apply the power of myth & symbolism to create leadership brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Probus Publishing Company 1993
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RAN.

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