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81.
Brand management: an introduction through storytelling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Palgrave Macmillan 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG.

82.
Brand storytelling in the digital age: theories, practice and application by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOI.

83.
Service management: theory and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BRY.

84.
Six sigma for students: a problem-solving methodology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.562 PAK.

85.
Manias, panics, and crashes: a history of financial crises by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.542 ALI.

86.
The credit risk of complex derivatives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.1068 BAN.

87.
You are not so smart by
Publication details: Palgrave-MacMillan
Availability: No items available.
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88.
Business, government and the SDGs: the role of publicprivate engagement in building a sustainable future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.927 MOH.
Lists:

89.
Family business metaphors: envisioning images of peaceful and sustainable organizations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.045 TOG.
Lists:

90.
From me to we: how shared value can turn companies into engines of change by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.408 ERN.
Lists:

91.
In good conscience: do the right thing while building a profitable business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 IND.
Lists:

92.
The new era of real estate: an analysis of business models in the proptech industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 747 MAT.
Lists:

93.
The new threat: China’s rapid technological transformation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.95107 JOL.
Lists:

94.
Omni-personal luxury: how to transform your luxury business for the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SCH.
Lists:

95.
Agile marketing strategies: new approaches to engaging consumer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800973 RAJ.

96.
97.
Ethics and biopower in neuromarketing: a framework for an ethical approach to marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PEN.

98.
Digital solutions: reframing leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 SER.

99.
The digital healthcare revolution: towards patient centricity with digitization, service innovation and value cocreation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 362.1 TON.

100.
Entrepreneurship today: the resurgence of small, technology driven businesses in a dynamic new economy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.421 BHA.

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