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761.
One billion customers: lessons from the front lines of doing business in China by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 2005
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.0490951 MCG.

762.
Sixty trends in sixty minutes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley and Sons, Inc. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HIL.

763.
Powerhouse marketing plans: 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York AMACOM 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8101 JOH.

764.
The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 ALS.

765.
Managing brand equity: capitalizing on the value o of a brand name by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.

766.
Who moved my Blackberry? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Hyperion Books 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 823.92 KEL.

767.
Horse sense: the key to success is finding a horse to ride by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.14 RIE.

768.
E-loyalty: How to keep customers coming back to your website by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SMI.

769.
The want makers: the world of advertising: how they make you buy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin/Viking 1988
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLA.

770.
Customers.com: how to create a profitable business strategy for the internet and beyond by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Times Business 1998
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SEY.

771.
The internet bubble: inside the overvalued world of high-tech stocks--and what you need to know to avoid the coming shakeout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers, inc. 1999
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.06332 PER.

772.
Hershey: Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.7664153 DAN.

773.
The three trillion dollar war: the true cost of the Iraq conflict by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Books 2008
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339 STI.

774.
Leading the revolution: how to thrive in turbulent times by making innovation a way of life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Group 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 HAM.

775.
A new brand world: 8 principles for achieving brand leadership in the twenty-first century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Group 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED.

776.
The partnership: the making of Goldman Sachs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Books Ltd. 2008
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.660973 ELL.

777.
The Guggenheims: a family history by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers 2005
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 929.20973 UNG.

778.
The conscience of a liberal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York W.W. Norton & Co. 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.220973 KRU.

779.
The keys to the kingdom: how Michael Eisner lost his grip by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York William Morrow 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 823.91 MAS.

780.
Dynasties: fortunes and misfortunes of the world's great family businesses by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Viking/Penguin Books 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.7 LAN.

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