Results of search for 'ccl=pl:"New York"' › Learning Resource Centre (LRC) catalog

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	741.	The meritocracy trap: how America's foundational myth feeds inequality, dismantles the middle class, and devours the elite by Markovits, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Press 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 305.552 MAR. Place hold Add to cart (remove)
	742.	Making meritocracy: lessons from China and India, from antiquity to the present by Khanna, Tarun [Editor] Szonyi, Michael [Editor] Publication details: New York Oxford University Press 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 305.552 KHA. Place hold Add to cart (remove)
	743.	Lovemarks: the future beyond brands by Roberts, Kevin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York PowerHouse Books 2004 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.827 ROB, ... Place hold Add to cart (remove)
	744.	The attacker's advantage: turning uncertainty into breakthrough opportunities by Charan, Ram Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Public Affairs 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 CHA. Place hold Add to cart (remove)
	745.	Kotler on marketing: how to create, win, and dominate markets by Kotler, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 1999 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	746.	Cybersecurity for small businesses and nonprofits by LeClair, Jane Pheils, Denise Schrader, Carolyn Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Hudson Whitman/ Excelsior College Press 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.8 LEC. Place hold Add to cart (remove)
	747.	Climate change and public health by Levy, Barry S Patz, Jonathan Edition: 2nd Publication details: New York Oxford University Press 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 613.1 LEV. Place hold Add to cart (remove)
	748.	Rebuilding brand America: what we must do to restore our reputation and safeguard the future of American business abroad by Martin, Dick Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York American Management Association 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MAR. Place hold Add to cart (remove)
	749.	Inventing desire: inside Chiat/Day the hottest shop, the coolest players, the big business of advertising by Stabiner, Karen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Simon & Schuster 1993 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.7616591 STA. Place hold Add to cart (remove)
	750.	Narrative and numbers: the value of stories in business by Damodaran, Aswath Material type: Text; Format: print ; Literary form: Not fiction Publication details: Columbia University Press New York 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 DAM. Place hold Add to cart (remove)
	751.	Building brand identity: a strategy for success in a hostile marketplace by Upshaw, Lynn B Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1995 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 UPS. Place hold Add to cart (remove)
	752.	The rule of three: surviving and thriving in competitive markets by Sheth, Jagdish Sisodia, Rajendra Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Place hold Add to cart (remove)
	753.	Brand leadership by Aaker, David A Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 2000 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
	754.	Strategic market management by Aaker, David A Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 2000 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Place hold Add to cart (remove)
	755.	Loonshots: how to nurture the crazy Ideas that win wars, cure diseases, and transform industries by Bahcall, Safi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York St. Martin's Press 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4094 BAH. Place hold Add to cart (remove)
	756.	Customer-driven marketing: lessons from entrepreneurial technology companies by Smilor, Raymond W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Lexington Books 1989 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SMI. Place hold Add to cart (remove)
	757.	Free, perfect, and now: connecting to the three insatiable customer demands: a CEO's true story by Rodin, Robert Hartman, Curtis Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Simon & Schuster 1999 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ROD. Place hold Add to cart (remove)
	758.	Faster: the acceleration of just about everything by Gleick, James Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Pantheon Books 1999 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 529.7 GLE. Place hold Add to cart (remove)
	759.	The behavior gap: simple ways to stop doing dumb things with money by Richards, Carl Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Group 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.024 RIC. Place hold Add to cart (remove)
	760.	Evolution not revolution: aligning technology with corporate strategy to increase market value by Logan, John R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 LOG. Place hold Add to cart (remove)

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