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721.
International business by
Edition: 16th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 DAN.

722.
A framework for marketing management by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
Lists:

723.
Service operations management: improving service delivery by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 JOH.

724.
Intelligent marketing: employing new-age technologies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.

725.
Media Metrics: an introduction to quantitative research in mass communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 001.42 DAY.

726.
Retail marketing in the modern age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.827 CHA, ...

727.
Strategic brand management for B2B markets: a road map for organizational transformation by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.
Lists:

728.
Basic business role plays by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2005
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650 KER.

729.
Business process management: a rigorous approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4032 OUL.

730.
Customer service nightmares: 100 tales of the worst experiences possible, and how they could have been fixed by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 FRI.

731.
America: the mother of all brands by Series: Great brand stories
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH.

732.
Google: the surprising success of search engine by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04252 TAY.

733.
Guinness: the colorful story of a black and white brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GRI.

734.
Harry Potter: brand magic of the boy wizard by Series: Great brand stories
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BRO.

735.
Great Brand Stories: Scotch Whisky - the story of Scotland's greatest export by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 641.252 DEL.

736.
Gurus on e-business: a guide to the world's thought-leaders in e-business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 MID.

737.
Gurus on marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KER.

738.
Marketing research: an introductory approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID.

739.
A textbook of business mathematics by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.01513 KHA.

740.
Macroeconomics by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339 BLA.

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