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661.
Marketing analytics: a practitioner's guide to marketing analytics and research methods by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore World Scientific Publishing 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 CHA.

662.
Introduction to bibliometrics and scientometrics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Ess Ess Publications 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 020.72 GAR.

663.
Responding to uncertain conditions: new research on strategic adaptation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bingley Emerald Publishing Limited 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 AND.

664.
How to get published and win research funding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 808.02 DAY.

665.
Sustainable crowdfunding: research-based analysis for communication campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 POP.

666.
The Sage handbook of mixed methods research design by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 300.72 POT.

667.
Field guide to family business research by Series: Elgar Field Guides
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4053 BRI.

668.
Principles of marketing by
Edition: 19th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

669.
Marketing to the poor: creating value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SIN.

670.
The Ulysses contract: how to never worry about the share market again by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KEM.

671.
Consumer psychology: theories & applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Ltd 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HUA.

672.
Business & marketing across cultures by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Ltd 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8009 LEE.

673.
Digital storytelling for brands  by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Pvt Ltd 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 TOM.

674.
Digital marketing: strategic planning and integration by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN.

675.
Social marketing: principles and practice for delivering global change by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HAS.

676.
Inside the competitor's mindset: how to predict their next move and position yourself for success by Series: Management on the Cutting Edge
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge The MIT Press 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.522 HOR.

677.
Money in one lesson: and why it doesn't work the way we think it does by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pan Books 2023
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

678.
Doing business in South Asia: a case study collection by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 330.954 MUR.

679.
Success in marketing: know the mantras by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Atlantic Publishers 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NAG.

680.
Contemporary issues in marketing and consumer behaviour by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 PAR.

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