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	61.	Customer relationship management: an AI-driven approach by Kaushik, Anjali Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2025 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	62.	Inbound marketing for dummies: a wiley brand by Miller, Scott Anderson Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2015 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	63.	Entrepreneurial marketing: beyond professionalism to creativity, leadership, and sustainability by Kotler, Philip Kartajaya, Hermawan Huan, Hooi Den Mussry, Jacky Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Wiley 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	64.	Marketing plans: profitable strategies in the digital age by Mcdonald Wilson, Hugh Chaffey, Dave Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 2024 Availability: No items available. Add to cart (remove)
	65.	Integrated digital marketing in practice by Corcoran, Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 COR. Place hold Add to cart (remove)
	66.	Shopping centre marketing: value creation and customer engagement by Krowicki, Piotr Maciejewski, Grzegorz Series: Routledge Research in the Retail Industry Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 KRO. Place hold Add to cart (remove)

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