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61.
Mind over money: why understanding your money behaviour will improve your financial freedom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Victoria Major Street Publishing 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.024 LUC.

62.
Consumer behavior: understanding consumers-designing marketing activities by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wiesbaden Springer 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HOF.

63.
The cambridge handbook of consumer psychology by Series: Cambridge Handbooks in Psychology
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Cambridge University Press 2023
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

64.
Consumer psychology: theories & applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Ltd 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HUA.

65.
Sport consumer behaviour: marketing strategies by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 796.0688 FUN.

66.
Essentials of consumer behavior: an applied approach by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 STE.

67.
The howard-seth theory of buyer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 SHE.

68.
Customer analytics for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAU.

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