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61.
Inventing desire: inside Chiat/Day the hottest shop, the coolest players, the big business of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 1993
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.7616591 STA.

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62.
Free, perfect, and now: connecting to the three insatiable customer demands: a CEO's true story by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 1999
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ROD.

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63.
Brand Leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Simon & Schuster 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.

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64.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Simon & Schuster 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.

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65.
Hershey: Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.7664153 DAN.

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66.
Unlimited power: the new science of personal achievement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Simon & Schuster Ltd 1988
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 158.1 ROB.

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67.
The seven habits of highly effective people: restoring the character ethic by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Simon and Schuster Ltd 1994
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 158 COV.

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68.
Without a doubt: how to go from underrated to unbeatable by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 158.1 SAR.

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69.
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Boardwalk bust by
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70.
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No way out by
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71.
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The end of the trail by
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72.
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The mummy's curse by
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73.
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Typhoon island by
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74.
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The castle conundrum by
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75.
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The search for the snow leopard by
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76.
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Ghost stories by
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77.
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The secret of the soldier's gold by
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