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	461.	Chinese marketing and management scales by Yau, Oliver H. M Lee, Bernard Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Palgrave Macmillan 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 YAU. Place hold Add to cart (remove)
	462.	Funding and nonprofit marketing: a research overview by Bennett, Roger Series: State of the Art in Business Research Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 BEN. Place hold Add to cart (remove)
	463.	Social media in the fashion industry: fundamentals strategy and research methods by SanMiguel, Patricia Nobile, Tekila Harley Sánchez-Blanco, Cristina Sabatini, Nadzeya Series: Routledge Studies in the Fashion Industry Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1328 SAN. Place hold Add to cart (remove)
	464.	Social media marketing management: how to penetrate emerging markets and expand your customer base by Hinson, Robert E Mhlanga, David Osei-Frimpong, Kofi Doe, Joshua Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2025 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HIN. Place hold Add to cart (remove)
	465.	Strategic brand licensing: building brand value through enduring partnerships by Longo, Maria Cristina Canalichio, Pete Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LON. Place hold Add to cart (remove)
	466.	Strategic content marketing: creating effective content in practice by Farkas, Dan Geier, Rebecca Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 FAR. Place hold Add to cart (remove)
	467.	Breakthrough agile: the five key business processes for cultural transformation by Cater, Christian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: No items available. Add to cart (remove)

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