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461.
Business model innovation: game changers and contemporary issues by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.022 AAG.

462.
Chinese marketing and management scales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Palgrave Macmillan 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 YAU.

463.
Fundraising and nonprofit marketing: a research overview by Series: State of the Art in Business Research
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 BEN.

464.
Globally-minded marketing: a cultural approach to building iconic brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 TOR.

465.
Grassroots innovation: discourse, policy and practice in the global south by Series: Routledge Studies in Innovation, Organizations and Technology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.9 KUM.

466.
How to organise and operate a small business in Australia: turning ideas into success by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.0220994 ENG.

467.
Shopping centre marketing: value creation and customer engagement by Series: Routledge Research in the Retail Industry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 KRO.

468.
Social media in the fashion industry: fundamentals strategy and research methods by Series: Routledge Studies in the Fashion Industry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1328 SAN.

469.
Strategic brand licensing: building brand value through enduring partnerships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LON.

470.
Strategic content marketing: creating effective content in practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 FAR.

471.
The continuum of consumer choice by Series: Routledge Studies in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 FOX.

472.
The expert guide to retail pricing: an analytics-based approach to maximise margins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 GAN.

473.
The future of consumption: how technology, sustainability and wellbeing will transform retail and customer experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BAC.

474.
The future of luxury customer experience: how to create high-value, personalized omnichannel experiences by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 LOJ.

475.
Campfire lessons for leaders: how uncovering our past can propel us forward by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4092 MAR.

476.
Collaborative advantage: how open organizations thrive in volatility by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 BOM.

477.
Conflicts and conflict dynamics in business families: dealing with internal family disputes by Series: Business Guides on the Go
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Springer 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.045 SCH.

478.
Culture change in organizations: a toolkit for applied psychology in change management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin Springer 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.406 HEH.

479.
Diversity and inclusion: are we nearly there Yet? target setting in the screen industries by Series: Routledge Research in the Creative and Cultural Industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.4 EIK.

480.
Diversity, equity and inclusion at work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.3008 CUN.

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