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41.
Good works: marketing and corporate initiatives that build a better world and the bottom line by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KOT.

42.
Strategic marketing management by Series: The practice of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Publications 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DOL.

43.
Marketing 3.0: from products to customers to the human spirit by Series: Times Business Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

44.
Sixty trends in sixty minutes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley and Sons, Inc. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HIL.

45.
Powerhouse marketing plans: 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York AMACOM 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8101 JOH.

46.
New marketing strategies: evolving flexible processes to fit market circumstances by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.821 CHA.

47.
Strategic marketing management: concept and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Global Business Press [s.n.]
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 KHU.

48.
Marketing nuggets: conceptual dimensions in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd 1998
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.

49.
Marketing in the new millennium: 36 trends that will change business and marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 1999
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 XAV.

50.
Winning in emerging markets: a road map for strategy and execution by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2011
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012091724 KHA.

51.
Basic marketing: a global managerial approach by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 PER.

52.
Marketing management: knowledge and skills by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw Hill Education(India) Private Limited 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PET.

53.
Marketing management strategies by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage Learning India Private Limited 2011
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 FER.

54.
Strategic market management: managing market for profit and growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Notion Press 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BIS.

55.
Handbook of advances in marketing in an era of disruptions: essays in honour of Jagdish N. Sheth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Saga Publications India Pvt Ltd 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PAR.

56.
Marketing analytics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GUP.

57.
The history of marketing science by Series: World Scientific-Now Publishers Series in Business: vol. 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore World Scientific Publishing 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIN.

58.
The sage handbook of social media marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN.

59.
Marketing 6.0: the future is immersive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley & Sons, Inc., 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

60.
Global marketing management system by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore World Scientific Publishing 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.848 JAN.

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