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41.
Digital marketing For dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.
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42.
Omni-personal luxury: how to transform your luxury business for the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SCH.
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43.
Social media marketing for business: scaling an integrated social media strategy across your organization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 JEN.
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44.
Everybody writes: your go-to guide to creating ridiculously good content by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN.

45.
The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO.

46.
Content - the atomic particle of marketing: the definitive guide to content marketing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 LIE.

47.
Inbound marketing: attract, engage, and delight customers online by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAL.

48.
Influencers and creators: business, culture and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London SAGE 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KOZ.

49.
One million followers: how I built a massive social following in 30 days by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Suite BenBella Books, Inc. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAN.

50.
Web analytics 2.0: the art of online accountability & science of customer centricity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken Wiley Publishing, Inc. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04 KAU.

51.
Media management and artificial intelligence: understanding media business models in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 CON.

52.
Social media storms: empowering leadership beyond crisis management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 RYD.

53.
Digital operating model: the future of business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN.

54.
Digital analytics for marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPO.

55.
E-Commerce 2021: business, technology, society by
Edition: 17th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LAU.

56.
Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 RYA.

57.
Customers.com: how to create a profitable business strategy for the internet and beyond by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Times Business 1998
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SEY.

58.
Internet marketing and e-commerce by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage Learning India Private Limited 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN.

59.
Online marketing: a customer led approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GAY.

60.
Digital marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GUP.

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