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	41.	The future of purpose-driven branding: signature programs that impact and inspire both business and society by Aaker, David A Jain, Varsha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2023 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	42.	The mindful marketer: how to stay present and profitable in a data-driven world by Nirell, Lisa Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Palgrave Macmillan 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NIR. Place hold Add to cart (remove)
	43.	Smart branding book: how to build a profitable and resilient brand by White, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London LID Publishing 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WHI. Place hold Add to cart (remove)
	44.	Introduction to advertising: understanding and managing the advertising process by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 MOG. Place hold Add to cart (remove)
	45.	Brand fusion: purpose-driven brand strategy by Smith, Terry Williams, Tom Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin Walter de Gruyter GmbH, 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SMI. Place hold Add to cart (remove)
	46.	The unnoticed entrepreneur: step into the spotlight by James, Jim Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken Wiley 2023 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	47.	How cities become brands: developing city brands purposefully and thoughtfully by Häusler, Eric Häusler, Jürgen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Wiesbaden Springer 2024 Availability: No items available. Add to cart (remove)
	48.	Brand storytelling: put customers at the heart of your brand story by Rodriguez, Miri Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ROD. Place hold Add to cart (remove)
	49.	Strategic brand licensing: building brand value through enduring partnerships by Longo, Maria Cristina Canalichio, Pete Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LON. Place hold Add to cart (remove)

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