Results of search for 'ccl=an:209' › Learning Resource Centre (LRC) catalog

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	41.	Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	42.	No cover image available The attention economy and how media works: simple truths for marketers by Nelson-Field, Karen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	43.	Price management: strategy, analysis, decision, implementation by Simon, Hermann Fassnacht, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 SIM. Lists: IT & Decision Sciences, Operation & quantitative Techniques. Place hold Add to cart (remove)
	44.	Marketing 5.0: technology for humanity by Kotler, Philip Kartajaya, Hermawan Setiawan, Iwan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	45.	The six disciplines of agile marketing: proven practices for more effective marketing and better business results by Ewel, Jim Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 EWE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	46.	They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer by Sheridan, Marcus Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	47.	R for marketing research and analytics by Chapman, Chris Feit, Elea McDonnell Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.133 CHA. Lists: Marketing. Place hold Add to cart (remove)
	48.	Advertising and integrated marketing communications by Shah, Kruti Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 SHA. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	49.	Frenemies: the epic disruption of the advertising industry (and why this matters) by Auletta, Ken Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	50.	Consumer behavior: a digital native by Jain, Varsha Schultz, Duane Sheth, Jagdish N Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	51.	Marketing issues in SME's: cases from India by Pandey, Neeraj Singh, Gaganpreet Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 PAN. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	52.	Retailing: an introduction by Cox, Roger Brittain, Paul Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 COX. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	53.	Inspiring green consumer choices: leverage neuroscience to reshape marketplace behaviour by Smith, Michael E Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	54.	Power of customer experience: how to use customer-centricity to drive sales and profitability by Newman, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	55.	BW Marketing whitebook 2021-22 by Business World Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi BW Books 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.0954 BW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	56.	CEO factory: management lessons from Hindustan Unilever by Sitapati, Sudhir Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Juggernaut Books 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 SIT. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	57.	Marketing: an introduction by Masterson, Rosalind Philips, Nicholas Pickton, David Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAS. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	58.	Marketing in the digital age by Kumar, Dinesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	59.	Social media analytics strategy: using data to optimize business performance by Goncalves, Alex Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GON. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	60.	Leading creative teams: management career paths for designers, developers, and copywriters by Hernández, Eleazar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4022 HER. Lists: Fiction, Marketing. Place hold Add to cart (remove)

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Your search returned 66 results.