Results of search for 'ccl=su:"Marketing "' › Learning Resource Centre (LRC) catalog

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	341.	Lovemarks: the future beyond brands by Roberts, Kevin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York PowerHouse Books 2004 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.827 ROB, ... Place hold Add to cart (remove)
	342.	India reloaded: inside India's resurgent consumer market online by Sinha, Dheeraj Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Westland Ltd 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.830954 SIN. Place hold Add to cart (remove)
	343.	Kotler on marketing: how to create, win, and dominate markets by Kotler, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 1999 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	344.	Greater good: how good marketing makes for better democracy by Quelch, John A Jocz, Katherine E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 685.8 QUE. Place hold Add to cart (remove)
	345.	Building brand identity: a strategy for success in a hostile marketplace by Upshaw, Lynn B Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1995 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 UPS. Place hold Add to cart (remove)
	346.	Brand leadership by Aaker, David A Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 2000 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
	347.	Strategic market management by Aaker, David A Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 2000 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Place hold Add to cart (remove)
	348.	Good works: marketing and corporate initiatives that build a better world and the bottom line by Kotler, Philip Hessekiel, David Lee, Nancy R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KOT. Place hold Add to cart (remove)
	349.	Customer-driven marketing: lessons from entrepreneurial technology companies by Smilor, Raymond W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Lexington Books 1989 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SMI. Place hold Add to cart (remove)
	350.	Agri-input marketing in India by Venugopal, Pingali Kaundinya, Ram Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.10954 VEN. Place hold Add to cart (remove)
	351.	Brand new China: advertising, media, and commercial culture by Wang, Jing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Harvard University Press 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10951 WAN . Place hold Add to cart (remove)
	352.	Strategic marketing management by Dolan, Robert Series: The practice of management series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Publications 1991 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DOL. Place hold Add to cart (remove)
	353.	Value merchants: demonstrating and documenting superior value in business markets by Anderson, James C Kumar, Nirmalya Narus, James A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 AND. Place hold Add to cart (remove)
	354.	Evolution not revolution: aligning technology with corporate strategy to increase market value by Logan, John R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 LOG. Place hold Add to cart (remove)
	355.	Supermarketwala: secrets to winning consumer India by Mall, Damodar Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Random House India 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MAL. Place hold Add to cart (remove)
	356.	Marketing 3.0: from products to customers to the human spirit by Kotler,Philip Kartajaya, Hermawan Setiawan, Iwan Series: Times Business Series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	357.	Case studies in B2B marketing by Muralidhara, G. V Purkayastha, Debapratim Satish, D Perepu, Indu Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad IBS Case Research Center (IBS CRC) 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 MUR. Place hold Add to cart (remove)
	358.	Sixty trends in sixty minutes by Hill, Sam Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley and Sons, Inc. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HIL. Place hold Add to cart (remove)
	359.	Kellogg on integrated marketing; the kellogg marketing faculty and the faculty integrated marketing communications at the medill school of journalism by Iacobucci, Dawn [Editor] Calder, Bobby [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 IAC. Place hold Add to cart (remove)
	360.	Successful marketing plan: a disciplined and comprehensive approach by Hiebing, Roman G Cooper, Scott W Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2004 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 HIE. Place hold Add to cart (remove)

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Your search returned 467 results.