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241.
Cognitive narrative thematics: a book about what books are about by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.4 CAN.

242.
Transforming leadership, improving the patient experience: communication strategies for driving patient satisfaction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 615.1 BEL.

243.
Environmental health behavior: concepts, determinants, and impacts by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Academic Press 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 613.1 SAN.

244.
AI for social good: using artificial intelligence to save the world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 006.3 DOD.

245.
Business analytics with R and python by Series: AI for Risks
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Springer 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 OLS.

246.
Generative AI in practice: 100+ amazing ways generative artificial intelligence is changing business and society by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.0563 MAR.

247.
Generative AI security: theories and practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2024
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

248.
Advertising as a creative industry: regime of paradoxes by Series: Routledge Focus
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 DER.

249.
Consumer behaviour and digital transformation by Series: Business and Digital Transformation
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GBA.

250.
Designing luxury brands: the science of pleasing customers' senses by Series: Management for Professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Springer 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 DER.

251.
Digital marketing technologies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Palgrave Macmillan 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AGH.

252.
Hospitality and tourism marketing: building customer driven hospitality and tourism organizations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 647.940688 HIN.

253.
International business and SDG 8: exploring the relationship between IB and society by Series: The Academy of International Business
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.049 SIN.

254.
Redefining retail: 10 guiding principles for a post-digital world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons, Inc 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 KOT.

255.
Successful social activism and unintended market emergence: the fight over foot health and fashion in Japan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Springer 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIU.

256.
Systems theory and agile brand management: the educative view of branding by Series: Systems Thinking Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 LIE.

257.
The abusive customer: breaking the silence around customers’ aggressive behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 YOR.

258.
The innovative seller: keeping pace in an AI and customer-centric world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 DUN.

259.
Value capture selling: how to win the 3rd sales transformation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 LAR.

260.
Valuing customer engagement: strategies to measure and maximize profitability by Series: Palgrave Executive Essentials
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Palgrave Macmillan 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 KUM.

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