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21.
Strategic creativity: a business field guide to advertising, branding, and design by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 LAN.

22.
The human side of digital business transformation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Wiley 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.406 LAR.

23.
Accelerated digital transformation: how established organizations can gain competitive advantage in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Londoan Kogan Page 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4038 CHO.

24.
Little black book of innovation: how it works, how to do it by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 ANT.

25.
The digital transformation roadmap: rebuild your organization for continuous change by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Columbia University Press 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4062 ROG.

26.
Emerging business models: a twenty first century perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 BAN.

27.
Digital consumer management: understanding and managing consumer engagement in the digital environment by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.05 MOG.

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