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21.
Brand fusion: purpose-driven brand strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin Walter de Gruyter GmbH, 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SMI.

22.
Digital product management: frameworks - tools - cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wiesbaden Springer 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.500285 HOF.

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