Results of search for 'ccl=su:"Marketing-Management "' › Learning Resource Centre (LRC) catalog

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	21.	Launching and building a brand for dummies by Will, Amy Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WIL. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	22.	Retail marketing management by Gilbert, David Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 GIL. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	23.	Entrepreneurial marketing: a practical managerial approach by Hisrich, Robert D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HIS. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	24.	Traction: how any startup can achieve explosive customer growth by Weinberg, Gabriel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 WEI. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	25.	A practitioner's guide to account-based marketing: accelerating growth in strategic accounts by Burgess, Bev Munn, Dave Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	26.	Marketing analytics roadmap: methods, metrics, and tools by Rackley, Jerry Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAC. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	27.	Marketing analytics based on first principles by Palmatier, Robert W Petersen, J. Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ... Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	28.	Marketing analytics for strategy decision making by Maity, Moutusy Gurazada, Pavankumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ... Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	29.	Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth by Kim, Chan W Mauborgne, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pan Books 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Place hold Add to cart (remove)
	30.	The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly by Scott, David Meerman Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO. Place hold Add to cart (remove)
	31.	Content - the atomic particle of marketing: the definitive guide to content marketing strategy by Lieb, Rebecca Szymanski, Jaimy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 LIE. Place hold Add to cart (remove)
	32.	Essentials of marketing: theory and practice for a marketing career by Brown, David M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BRO. Place hold Add to cart (remove)
	33.	Marketing management: past, present and future by Czinkota, Michael R Kotabe, Masaaki Vrontis, Demetris Shams, S. M. Riad Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CZI. Place hold Add to cart (remove)
	34.	Marketing analytics: essential tools for data-driven decisions by Venkatesan, Rajkumar Farris, Paul W Wilcox, Ronald T Material type: Text; Format: print ; Literary form: Not fiction Publication details: London University of Virginia Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN. Place hold Add to cart (remove)
	35.	Strategic marketing management: planning, implementation and control by Wilson, Richard M. S Gilligan, Colin Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 WIL. Place hold Add to cart (remove)
	36.	Case studies on management strategies, human resource and marketing dimension by Mishra, Shreya Dey, Ajoy Kumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MIS. Place hold Add to cart (remove)
	37.	No cover image available Advertising campaigns: formulation and tactics by Quera, Leon Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ohio Grid, Inc. 1973 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.111 QUE. Place hold Add to cart (remove)
	38.	Marketing strategy: the challenge of the external environment by Mercer, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd 1998 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 MER. Place hold Add to cart (remove)
	39.	Building brand identity: a strategy for success in a hostile marketplace by Upshaw, Lynn B Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1995 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 UPS. Place hold Add to cart (remove)
	40.	Strategic market management by Aaker, David A Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 2000 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Place hold Add to cart (remove)

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