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	21.	Measurement in marketing: operationalization of latent constructs by Azza Frikha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 AZZ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	22.	Marketing research by Beri, G.C Kaushik, Arun Kumar Rahman, Zillur Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BER. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	23.	R for marketing research and analytics by Chapman, Chris Feit, Elea McDonnell Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.133 CHA. Lists: Marketing. Place hold Add to cart (remove)
	24.	Market research in practice: an introduction to gaining greater market insight by Hague, Paul Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	25.	Marketing strategy: overcome pitfalls and create effective marketing by Tiffany, Jenna Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	26.	Paid attention: innovative advertising for a digital world by Yakob, Faris Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	27.	Marketing research methods: quantitative and qualitative approaches by Esteban-Bravo, Mercedes Vidal-Sanz, Jose M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80072 EST. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	28.	Social big data analytics: practices, techniques, and applications by Abu-Salih, Bilal Wongthongtham, Pornpit Chan, Kit Yan Rudra, Amit Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.7 ABU. Lists: Finance & Accounting, IT & Decision Sciences. Place hold Add to cart (remove)
	29.	Storytelling and market research: a practical user guide by John, C. Frederic Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 JOH. Lists: Business Communication, IT & Decision Sciences. Place hold Add to cart (remove)
	30.	The new chameleons: how to connect with consumers who defy categorization by Solomon, Michael R Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL. Lists: Marketing. Place hold Add to cart (remove)
	31.	Marketing analytics based on first principles by Palmatier, Robert W Petersen, J. Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ... Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	32.	Marketing analytics: data-driven techniques with Microsoft excel by Winston, Wayne L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Indiana John Wiley & Sons, Inc. 2014 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	33.	Marketing analytics: a practical guide to improving consumer insights using data techniques by Grigsby, Mike Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRI. Lists: Non Fiction. Place hold Add to cart (remove)
	34.	Statistics for marketing and consumer research by Mazzocchi, Mario Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MAZ. Lists: HR & OB. Place hold Add to cart (remove)
	35.	Marketing analytics: essential tools for data-driven decisions by Venkatesan, Rajkumar Farris, Paul W Wilcox, Ronald T Material type: Text; Format: print ; Literary form: Not fiction Publication details: London University of Virginia Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN. Place hold Add to cart (remove)
	36.	Chinese consumers: exploring the world's largest demographic by Sethi, Ashok Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Palgrave Macmillan 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.470951 SET. Place hold Add to cart (remove)
	37.	No cover image available Research for marketing decisions by Green, Paul E Tull, Donald S Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Prentice-Hall, Inc. 1970 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE. Place hold Add to cart (remove)
	38.	The history of marketing science by Winer, Russell S [Editor] Neslin, Scott A [Editor] Series: World Scientific-Now Publishers Series in Business: vol. 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore World Scientific Publishing 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIN. Place hold Add to cart (remove)
	39.	Customer analytics for dummies by Sauro, Jeff Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAU. Place hold Add to cart (remove)

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