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21.
The discipline of market leaders: choose your customers, narrow your focus, dominate your market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London HarperCollins Publisher 1995
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 TRE.

22.
Free, perfect, and now: connecting to the three insatiable customer demands: a CEO's true story by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 1999
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ROD.

23.
Customers.com: how to create a profitable business strategy for the internet and beyond by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Times Business 1998
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SEY.

24.
Services marketing: integrating customer focus across the firm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.

25.
Customer relationship management: concepts and technologies by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Routledge 2011
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.

26.
User experience research: discover what customers really want by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons, Inc 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GAG.

27.
Customer experience for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BAR.

28.
B2B customer experience: a practical guide to delivering exceptional CX by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HAG.

29.
Selling in customer service: integrating and coordinating service and selling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 CAI.

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