Results of search for 'ccl=su:"Advertising "' › Learning Resource Centre (LRC) catalog

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	21.	The beauty paradigm: gender discourse in Indian advertising by Jethwaney, Jaishri Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.10820954 JET. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	22.	Building a story brand: clarify your message so customers will listen by Miller, Donald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2017 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting. Place hold Add to cart (remove)
	23.	Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone by Whitman, Drew Eric Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Career Press 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1019 WHI. Lists: HR & OB. Place hold Add to cart (remove)
	24.	Neuro-advertising: brain-friendly advertising for more success in your market by Schwarz, Elke Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SCH. Lists: Fiction. Place hold Add to cart (remove)
	25.	The dynamics of influencer marketing: a multidisciplinary approach by Alvarez Monzoncillo, Jose Maria Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ALV. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	26.	Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales by Lawes, Rachel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.9 LAW. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	27.	Talk triggers: the complete guide to creating customers with word of mouth by Baer, Jay Lemin, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio / Penguin 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.133 BAE. Place hold Add to cart (remove)
	28.	The dark side of social media: a consumer psychology perspective by Scheinbaum, Angeline Close Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 SCH. Place hold Add to cart (remove)
	29.	Open house with Piyush Pandey by Pandey, Piyush Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PAN. Place hold Add to cart (remove)
	30.	Rethinking advertising as para textual communication by Hackley, Chris Hackley, Rungpaka Amy Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 HAC. Place hold Add to cart (remove)
	31.	The psychology of advertising by Fennis, Bob M Stroebe, Wolfgang Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1019 FEN. Place hold Add to cart (remove)
	32.	Global advertising by Peterson, Emily Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Murphy and Moore Publishing 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PET. Place hold Add to cart (remove)
	33.	The advertising and promotion challenge: vaguely right or precisely wrong? by Lodish, Leonard M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Oxford University Press, Inc. 1986 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 LOD. Place hold Add to cart (remove)
	34.	No cover image available Positioning: the battle for your mind by Ries, Al Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Warner Books 1982 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE. Place hold Add to cart (remove)
	35.	Adkatha: the story of Indian advertising by Halve, Anand Sarkar, Anita Material type: Text; Format: print ; Literary form: Not fiction Publication details: Goa Centrum Charitable Trust 2011 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	36.	Inventing desire: inside Chiat/Day the hottest shop, the coolest players, the big business of advertising by Stabiner, Karen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Simon & Schuster 1993 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.7616591 STA. Place hold Add to cart (remove)
	37.	Brand new China: advertising, media, and commercial culture by Wang, Jing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Harvard University Press 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10951 WAN . Place hold Add to cart (remove)
	38.	No cover image available Advertising by Wright, John S Warner, Daniel S Winter, Willis L Zeigler, Sherilyn K Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Inc. 1977 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 WRI. Place hold Add to cart (remove)
	39.	Positioning: the battle for your mind by Ries, A.L Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE. Place hold Add to cart (remove)
	40.	The want makers: the world of advertising: how they make you buy by Clark, Eric Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin/Viking 1988 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLA. Place hold Add to cart (remove)

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Your search returned 59 results.