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21.
Brand Leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Simon & Schuster 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.

22.
New marketing strategies: evolving flexible processes to fit market circumstances by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.821 CHA.

23.
E-loyalty: How to keep customers coming back to your website by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SMI.

24.
B2B.com: cashing-In on the business-to-business e-commerce Bonanza by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Holbrook Adams Media Corporation 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 OCO.

25.
The keys to the kingdom: how Michael Eisner lost his grip by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York William Morrow 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 823.91 MAS.

26.
Environmental economics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 333.7 KOL.

27.
The mammaries of the welfare state by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Books India 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 823.914 CHA.

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