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	21.	Influencer marketing strategy: how to create successful influencer marketing by Glenister, Gordon Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GLE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	22.	Video marketing: create engaging video campaigns to drive brand growth and sales by Mowat, Jon Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MOW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	23.	Ultimate LinkedIn sales guide: how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine by Disney, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DIS. Lists: Marketing. Place hold Add to cart (remove)
	24.	Virtual sales handbook: a hands-on approach to engaging customers by Kvedare, Mante Milner Nymand, Christian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	25.	Social big data analytics: practices, techniques, and applications by Abu-Salih, Bilal Wongthongtham, Pornpit Chan, Kit Yan Rudra, Amit Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.7 ABU. Lists: Finance & Accounting, IT & Decision Sciences. Place hold Add to cart (remove)
	26.	How people buy online: the psychology behind consumer behaviour by Gupta, Seema Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	27.	Introduction to social media marketing: a guide for absolute beginners by Kelsey, Todd Lyon, Brandon Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	28.	Marketing in the digital age by Kumar, Dinesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	29.	Contemporary issues in digital marketing by Niininen, Outi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 NII. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	30.	Evaluating social media marketing: social proof and online buyer behaviour by Sanak-Kosmowska, Katarzyna Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SAN. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	31.	Creating brand cool: brand distinction in the online marketplace by Abraham, Joan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	32.	Expert secrets: the underground playbook for converting your online visitors into lifelong customers by Brunson, Russell Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	33.	Jab, jab, jab, right hook: how to tell your story in a noisy social world by Vaynerchuk, Gary Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VAY. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	34.	Traffic secrets: the underground playbook for filling your websites and funnels with your dream customers by Brunson, Russell Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU. Lists: Non Fiction. Place hold Add to cart (remove)
	35.	Digital marketing For dummies by Deiss, Ryan Henneberry, Russ Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: IT & Decision Sciences. (1 votes) Place hold Add to cart (remove)
	36.	Omni-personal luxury: how to transform your luxury business for the digital age by Schmitt, Rebecca Bensoussan, Albert Rossi, Arnaud Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SCH. Lists: Non Fiction. Place hold Add to cart (remove)
	37.	Social media marketing for business: scaling an integrated social media strategy across your organization by Jenkins, Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 JEN. Lists: HR & OB. Place hold Add to cart (remove)

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