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	21.	Romancing the brand: how brands create strong, intimate relationships with consumers by Hilloran, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HIL. Lists: Non Fiction. Place hold Add to cart (remove)
	22.	Traffic secrets: the underground playbook for filling your websites and funnels with your dream customers by Brunson, Russell Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU. Lists: Non Fiction. Place hold Add to cart (remove)
	23.	Hug your haters: how to embrace complaints and keep your customers by Baer, Jay Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Penguin 2016 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: HR & OB, Marketing. Place hold Add to cart (remove)

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