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	21.	An insider's guide to place branding: shaping the identity and reputation of cities, regions and countries by Kaefer, Florian Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 910.688 KAE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	22.	Sustainable branding: ethical, social, and environmental cases and perspectives by Foroudi, Pantea Palazzo, Maria Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 FOR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	23.	Brand management: an introduction through storytelling by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	24.	Brand storytelling in the digital age: theories, practice and application by Moin, S. M. A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOI. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	25.	Brand elevation: lessons in ueber-branding by Schaefer, Wolfgang Kuehlwein, J. P Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SCH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	26.	Creating brand cool: brand distinction in the online marketplace by Abraham, Joan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	27.	Experiential marketing: case studies in customer experience by Batat, Wided Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	28.	Future-ready retail: how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets by Ibrahim, Ibrahim Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 IBR. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	29.	Building a story brand: clarify your message so customers will listen by Miller, Donald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2017 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting. Place hold Add to cart (remove)
	30.	Romancing the brand: how brands create strong, intimate relationships with consumers by Hilloran, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HIL. Lists: Non Fiction. Place hold Add to cart (remove)
	31.	Marketing higher education: understanding how to build and promote the university brand by Koku, Paul Sergius Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 378.101 KOK. Lists: Fiction. Place hold Add to cart (remove)
	32.	Brands and consumers: a research overview by Singh, Jaywant Crisafulli, Benedetta Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SIN. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	33.	Neuro-advertising: brain-friendly advertising for more success in your market by Schwarz, Elke Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SCH. Lists: Fiction. Place hold Add to cart (remove)

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