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	21.	Traction: how any startup can achieve explosive customer growth by Weinberg, Gabriel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 WEI. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	22.	Marketing analytics roadmap: methods, metrics, and tools by Rackley, Jerry Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAC. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	23.	Marketing analytics based on first principles by Palmatier, Robert W Petersen, J. Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ... Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	24.	Marketing analytics for strategy decision making by Maity, Moutusy Gurazada, Pavankumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ... Lists: HR & OB, Marketing. Place hold Add to cart (remove)

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