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21.
Handbook of qualitative research methods in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL.

22.
The 22 immutable laws of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books Ltd. 1994
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.

23.
Marketer's toolkit: the 10 strategies you need to succeed by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bostan Harvard Business Review Press 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 HAR.

24.
Marketing made simple: a step-by-step storybrand guide for any business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi HarperCollins Publishers 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIL.

25.
Quantum marketing: mastering the new marketing mindset for tomorrow's consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London HarperCollins Publishers 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAJ.

26.
Secrets of closing the sale by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Embassy Books 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 ZIG.

27.
The Sage handbook of marketing theory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC.

28.
Handbook of research on customer engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.

29.
Understanding Indian consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2018
Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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30.
Digital marketing for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

31.
Salesforce marketing cloud for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL.

32.
MKTG: a South Asian perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAM.

33.
A framework for marketing management by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
Lists:

34.
Retail marketing in the modern age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.827 CHA, ...

35.
Gurus on marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KER.

36.
Storm the norm: untold stories of 20 brands that did it best by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

37.
Emerging trends at the bottom end of pyramid by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800954 CHE.

38.
Smart persuasion: how elite marketers influence consumers by
Publication details: United Kingdom Convertize Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AIM.

39.
Location-based marketing: geomarketing and geolocation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI.
Lists:

40.
Oversubscribed: how to get people lining up to do business with you by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

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