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21.
Manager's guide to social media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Education Private Limited 2011
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 006.702465 KLO.

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22.
Dabawalas: lessons for building lasting success based on values by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PAN.

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23.
The next evolution of marketing: connect with your customers by marketing with meaning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GIL.

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24.
Marketing by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ETZ.

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25.
The mobile marketing revolution: how your brand can have a one-to-one conversation with everyone by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Education Private Limited 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ALP.

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