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21.
Digital storytelling for brands  by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Pvt Ltd 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 TOM.

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22.
Principles of marketing for a digital age by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Pvt Ltd 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 TUT.

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23.
How to do your case study by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Pvt Ltd 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 300.723 THO.

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24.
Applied marketing analytics using R by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Pvt Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 YIL.

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