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21.
Value merchants: demonstrating and documenting superior value in business markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 AND.

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22.
United we brand: how to create a cohesive brand that's seen, heard, and remembered by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOS.

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23.
Crisis and renewal: meeting the challenge of organizational change by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 HUR.

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24.
Levers of control: how managers use innovative control systems to drive strategic renewal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 1955
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 SIM.

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