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1621.
Marketing 3.0: from products to customers to the human spirit by Series: Times Business Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

1622.
Healer: Dr. Pratap Chandra Reddy and the transformation of India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Books India Pvt. Ltd. 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 610.92 GUP.

1623.
Customer in the boardroom?: crafting customer-based business strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BIJ.

1624.
Life 2.0: your best chance to script your legacy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 895.1352 SHA.

1625.
Bazaars conversations and freedom: for a market culture beyond greed and fear by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Books India Pvt. Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381 BAK.

1626.
Diary of a genius by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Srishti Publishers 1998
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 709.2 DAL.

1627.
Culture and the making of identity in contemporary India by Series: The Asiatic society of Mumbai bicentenary volume
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2005
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.0954 GAN.

1628.
The power of corporate communication: crafting the voice and image of your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill publishing company Ltd. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 ARG.

1629.
A never-before world: tracking the evolution of consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Group 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 330.954 BIJ.

1630.
Advertising by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Inc. 1977
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 WRI.

1631.
Successful marketing plan: a disciplined and comprehensive approach by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 HIE.

1632.
Production management: text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Private Limited 1972
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 HED.

1633.
Strategic brand management: creating and sustaining brand equity long term by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Private Limited 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.

1634.
New marketing strategies: evolving flexible processes to fit market circumstances by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.821 CHA.

1635.
The new Roget's thesaurus in dictionary form by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Goyal 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 423.1 LEW.

1636.
Competing for the future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 HAM.

1637.
The Marketing whitebook 2012-2013: one-stop guide for marketers by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Businessworld Books 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.0954 DAT.

1638.
Human side of Tata steel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 1989
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.47669142 PAN.

1639.
Positioning: the battle for your mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE.

1640.
The Marketing whitebook 2003-04: the essential marketer's handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Businessworld 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.0954 SAR.

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