Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	141.	Customer data platforms: use people data to transform the future of marketing engagement by Kihn, Martin O'Hara, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	142.	Launching and building a brand for dummies by Will, Amy Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WIL. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	143.	Social media for small business: marketing strategies for business owners by Iseli, Franziska Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ISE. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	144.	The four steps to the epiphany: successful strategies for products that win by Blank, Steve Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BLA. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	145.	Oversubscribed: how to get people lining up to do business with you by Priestley, Daniel Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	146.	Social media marketing by Tuten, Tracy L Solomon, Michael R Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 TUT. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	147.	Marketing research by Beri, G.C Kaushik, Arun Kumar Rahman, Zillur Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BER. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	148.	Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	149.	No cover image available The attention economy and how media works: simple truths for marketers by Nelson-Field, Karen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	150.	Price management: strategy, analysis, decision, implementation by Simon, Hermann Fassnacht, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 SIM. Lists: IT & Decision Sciences, Operation & quantitative Techniques. Place hold Add to cart (remove)
	151.	Influencer marketing for brands: what youtube and instagram can teach you about the future of digital advertising by Levin, Aron Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LEV. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	152.	The business of belonging: how to make community your competitive advantage by Spinks, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	153.	Marketing 5.0: technology for humanity by Kotler, Philip Kartajaya, Hermawan Setiawan, Iwan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	154.	The six disciplines of agile marketing: proven practices for more effective marketing and better business results by Ewel, Jim Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 EWE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	155.	They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer by Sheridan, Marcus Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	156.	R for marketing research and analytics by Chapman, Chris Feit, Elea McDonnell Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.133 CHA. Lists: Marketing. Place hold Add to cart (remove)
	157.	Price and value: a guide to equity market valuation metrics by Calhoun, George Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Apress 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.52 CAL. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	158.	Disintermediation economics: the impact of blockchain on markets and policies by Kaili, Eva Psarrakis, Dimitrios Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Public Policy & General Management. Place hold Add to cart (remove)
	159.	Personal financial planning for executives and entrepreneurs: the path to financial peace of mind by Nathanson, Michael J Craig, Jeffrey T Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.024002465 NAT. Lists: Finance & Accounting, IT & Decision Sciences. Place hold Add to cart (remove)
	160.	Alternative investment operations: hedge funds, private equity, and fund of funds by Scharfman, Jason Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6 SCH. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)

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