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141.
Accelerated digital transformation: how established organizations can gain competitive advantage in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Londoan Kogan Page 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4038 CHO.

142.
Sustainable human resource management: using HRM to achieve long-term social, environmental and business goals by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.301 SIT.

143.
Employee experience: develop a happy, productive and supported workforce for exceptional individual and business performance by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Londoan Kogan Page 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.303 WHI.

144.
Strategic people management and development: theory and practice by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 REE.

145.
Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 RYA.

146.
The art of creative thinking: how to be innovative and develop great ideas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.35 ADA.

147.
Strategic planning workbook by Series: Sunday times: business enterprise guide
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 LAK.

148.
Strategic brand management: creating and sustaining brand equity long term by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Private Limited 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.

149.
Digital branding: a complete step-by-step guide to strategy, tactics, tools and measurement by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2022
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

150.
Pricing for profit: how to develop a powerful pricing strategy for your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HIL.

151.
Using behavioral science in marketing: drive customer action and loyalty by prompting instinctive responses by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HAR.

152.
Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800285 KIN.

153.
Logistics and supply chain innovation: a practical guide to disruptive technologies and new business models by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Inc. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 MAN.

154.
Learning and the metaverse: what this technology means for L & D by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.3124 CLA.

155.
Sustainable marketing: the industry’s role in a sustainable future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 RAN.

156.
The digital-first customer experience: seven design strategies from the world's leading brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WHE.

157.
B2B customer experience: a practical guide to delivering exceptional CX by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HAG.

158.
Brand storytelling: put customers at the heart of your brand story by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ROD.

159.
The future of luxury customer experience: how to create high-value, personalized omnichannel experiences by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 LOJ.

160.
Research methods in human resource management: investigating a business issue by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.30072 AND.

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