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121.
Systematic approaches to a successful literature review by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 001.42 BOO.

122.
Using qualitative methods in organizational research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 1999
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35072 LEE.

123.
Consumer behavior: a digital native by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.

124.
ISRO: a personal history by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurugram HarperCollins Publishers 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 509.2 ARA.
Lists:

125.
Narrative and numbers: the value of stories in business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurugram HarperCollins Publishers 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 DAM.

126.
Market research in practice: an introduction to gaining greater market insight by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG.

127.
Marketing strategy: overcome pitfalls and create effective marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF.
Lists:

128.
Paid attention: innovative advertising for a digital world by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
Lists:

129.
Data science by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge The MIT press 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.7 TIE.

130.
Beginning data science in R: data analysis, visualization, and modelling for the data scientist by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York A Press  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 001.42 MAI.

131.
Handbook of research methods and applications in entrepreneurship and small business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Edward Elgar Publishing Ltd. 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.04 CAR.

132.
Mixed methods research in wellbeing and health by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 362.10721 LOC.

133.
Marketing research methods: quantitative and qualitative approaches by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Cambridge University Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80072 EST.
Lists:

134.
The production of knowledge: enhancing progress in social science by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Cambridge University Press 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 300.72 ELM.

135.
Digitalization in the luxury fashion industry: strategic branding for millennial consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave 2020
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

136.
Quantitative reasoning: thinking in numbers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 160 ZAS.

137.
Conducting quantitative research in education by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.3124 RON.

138.
Supply chain disruption management: using stochastic mixed integer programming by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.500285 SAW.

139.
Qualitative data analysis: practical strategies by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 300.721 BAZ.

140.
The craft of qualitative longitudinal research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 001.42 NEA.

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