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1081.
Sales people don’t lie by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 JOS.

1082.
The behavior gap: simple ways to stop doing dumb things with money by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Group 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.024 RIC.

1083.
Leadership in the era of economic uncertainty: the new rules for getting the right things done in difficult times by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Publishing Company Limited 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4092 CHA.

1084.
Making breakthrough innovation happen: how eleven Indians pulled off the impossible by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida HarperCollins Publishers 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.064 MUS.

1085.
Strategic marketing management by Series: The practice of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Publications 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DOL.

1086.
Patanjalize your brand: how the swadeshi brand disrupted a billion dollar market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Tanvi Publication 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHA.

1087.
Marketing 3.0: from products to customers to the human spirit by Series: Times Business Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

1088.
Customer in the boardroom?: crafting customer-based business strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BIJ.

1089.
Predictable magic: Unleash the power of design strategy to transform your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education 2011
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 PRA.

1090.
Sixty trends in sixty minutes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley and Sons, Inc. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HIL.

1091.
Brand Leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Simon & Schuster 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.

1092.
Financial planning and control by Series: Management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pan Books Ltd 1969
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 TAY.

1093.
Production management: text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Private Limited 1972
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 HED.

1094.
Strategic brand management: creating and sustaining brand equity long term by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Private Limited 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.

1095.
Beyond branding: how savvy marketers build brand equity to create products and open new markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Probus Publishing Company 1993
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MAR.

1096.
Powerhouse marketing plans: 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York AMACOM 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8101 JOH.

1097.
New marketing strategies: evolving flexible processes to fit market circumstances by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.821 CHA.

1098.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Simon & Schuster 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.

1099.
The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 ALS.

1100.
Managing brand equity: capitalizing on the value o of a brand name by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.

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