Results of search for 'ccl=su:"Consumers"' › Learning Resource Centre (LRC) catalog

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	1.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Edition: 10th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	2.	Hooked: how to build habit-forming products by Eyal, Nir Hoover, Ryan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Press 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	3.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	5.	The choice factory: 25 behavioural biases that influence what we buy by Shotton, Richard Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Harriman House Ltd. 2018 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Authenticity: what consumers really want by Gilmore, James H Pine, B. Joseph Material type: Text; Format: print ; Literary form: Not fiction Publication details: Massachusetts Harvard Business Review Press 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 GIL. Lists: HR & OB. Place hold Add to cart (remove)
	7.	Qualitative consumer and marketing research by Belk, Russell W Fischer, Eileen Kozinets, Robert V Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	8.	Handbook of qualitative research methods in marketing by Belk, Russell W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	9.	Handbook of research methods in consumer psychology by Kardes, Frank R Herr, Paul M Schwarz, Norbert Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	10.	Marketing to millennials for dummies by Padveen, Corey Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping by Graves, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	12.	Consumer culture theory by Arnould, Eric J Thompson, Craig J Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2018 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	13.	The new chameleons: how to connect with consumers who defy categorization by Solomon, Michael R Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL. Lists: Marketing. Place hold Add to cart (remove)
	14.	The lean startup: how constant innovation creates radically successful businesses by Ries, Eric Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 RIE. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	15.	Anti-consumption: exploring the opposition to consumer culture by Cherrier, Helene Lee, Michael S. W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 178 CHE. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	16.	Marketing to the aging population: strategies and tools for companies in various industries by Moschis, George P Series: Management for Professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340846 MOS. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	17.	Consumer culture and postmodernism by Featherstone, Mike Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306 FEA. Lists: HR & OB. Place hold Add to cart (remove)
	18.	Statistics for marketing and consumer research by Mazzocchi, Mario Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MAZ. Lists: HR & OB. Place hold Add to cart (remove)
	19.	The dark side of social media: a consumer psychology perspective by Scheinbaum, Angeline Close Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 SCH. Place hold Add to cart (remove)
	20.	Lean startup in large organizations: overcoming resistance to innovation by Euchner, James A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.114 EUC. Place hold Add to cart (remove)

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Your search returned 28 results.