Marketing ethics and consumer society:  practising inclusive, responsible and sustainable marketing 

 - London  Routledge  2025 
 - xii, 134 p. 
<br/><br/> Table of Contents:<br/><br/>Part 1: Marketing and Consumption Ethics  <br/><br/>1. Marketing Ethics and Ethical Consumers  <br/><br/>Athanasia Daskalopoulou, Natalia Yannopoulou  <br/><br/>1a. Case Study: Prepping Mothers  <br/><br/>Katy Kerrane  <br/><br/> 2. The Politics of Consumption and Consumer Activism  <br/><br/>Athanasia Daskalopoulou, Natalia Yannopoulou  <br/><br/>2a. Case Study: Global Supply Chains, Human Rights, and Corporate Ethics in the Fashion Industry  <br/><br/>Julia Marcet Alonso  <br/><br/>3. Brand Activism vs ‘Woke-washing’ and Exploitation  <br/><br/>Natalia Yannopoulou, Athanasia Daskalopoulou  <br/><br/>3a. Case Study: McDonald's Boycott  <br/><br/>Alex Knight  <br/><br/>Part 2: Marketing Equality, Diversity, and Inclusion  <br/><br/>4. Gender, Sexuality, and Marketing  <br/><br/>Athanasia Daskalopoulou, Natalia Yannopoulou  <br/><br/>4a. Case Study: The Barbie Dream Gap Project  <br/><br/>Maria Papatzika  <br/><br/>5. Race, Ethnicity, and Consumer Culture  <br/><br/>Anuja Anil Pradhan  <br/><br/>5a. Case Study: Woke-washing and Representation in Advertising  <br/><br/>Anuja Anil Pradhan  <br/><br/>6. Consumer Vulnerability, Consumer Well-being, and Caring Marketplaces  <br/><br/>Teresa Heath and Ines Branco-Illodo  <br/><br/>6a. Case Study: Self-organising Well-being through Mutual Aid  <br/><br/>Jack Davies  <br/><br/>Part 3: Social, Transformative, and Sustainable Marketing  <br/><br/>7: CSR, the Sustainability Dialogue, and Signals of Communication<br/><br/>Panayiota Alevizou<br/><br/>7a. Case Study: Alternative Tourism and Sustainability: The Case of Destirectio<br/><br/>Alexandros Filiopoulos<br/><br/>8. Social and Cause-related Marketing<br/><br/>Athanasia Daskalopoulou, Natalia Yannopoulou<br/><br/>8a. Case Study: #HelpUkraineSong<br/><br/>Miyoshi Tamashiro   
<br/><br/> This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities.<br/><br/>Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers’ lives and the potential that future marketers have to shape contemporary society. Chapters cover marketing and advertising ethics, critical consumption, gender and race, brand activism, sustainability and corporate social responsibility, and understanding and protecting the consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dilemmas and criticisms faced by organisations and consumers in contemporary society. Chapter outlines, learning outcomes, summaries, and self-assessment questions cement learning, whilst discussion questions aim to provoke interesting conversation.<br/><br/>A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics, this should be core reading for advanced undergraduate and postgraduate students studying modules on marketing ethics, ethical marketing and sustainability, and marketing and society.<br/><br/>Online support materials include lecture slides and a test bank.<br/><br/>(https://www.routledge.com/Marketing-Ethics-and-Consumer-Society-Practising-Inclusive-Responsible-and-Sustainable-Marketing/Daskalopoulou-Yannopoulou/p/book/9781032994901) 
<br/><br/><label>ISBN: </label>9781032994901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and consumption ethics  <br/>Marketing equality<br/>Sustainable marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAS