TY  - BOOK
AU  - Omeihe, Kingsley O.
AU  - Harrison, Christian
TI  - Qualitative research methods for business students: a gobal approach
SN  - 9781529601725
U1  - 658.0072 
PY  - 2024///
CY  - New Delhi
PB  - Sage Publication
KW  - Social sciences--Methodology
KW  - Social sciences--Research
N1  - Table of contents:
Chapter 1: The Nature of Qualitative Research    Chapter 2: Identifying the research topic    Chapter 3: The Literature Review Process    Chapter 4: Research Philosophical Perspectives and Approaches    Chapter 5: Ethics in Qualitative Research    Chapter 6: Negotiating Access to Research Sites and Participants    Chapter 7: Sampling    Chapter 8: Qualitative Data Collection Part I    Chapter 9: Qualitative Data Collection Part II    Chapter 10: Qualitative Data Analysis    Chapter 11: Evaluation of Qualitative Research    Chapter 12: Writing Good Qualitative Research Proposals and Dissertation Process

(https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133#contents)
N2  - Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.  

Key features include:

Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
Exercises and Activities that give you the opportunity to apply your learning.
Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.

Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland

Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.
(https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133)
ER  -