Business analytics: applied modelling and prediction
- New Delhi Sage Publication 2024
- xxi, 674 p.
Table of contents: Chapter 1 Decision-making Under Uncertainty Chapter 2 Descriptive Statistics Chapter 3 Data Visualisation Chapter 4 Probability Chapter 5 Probability Distributions Chapter 6 Decision Tree Analysis and Game Theory Chapter 7 Sampling and Sampling Distributions Chapter 8 Opinion Research Chapter 9 Estimation Chapter 10 Hypothesis Testing Chapter 11 Bivariate Analysis Chapter 12 Analysis of Variance Chapter 13 Linear Regression Chapter 14 Multiple Regression Chapter 15 Time-series Analysis and Forecasting Chapter 16 Discriminant Analysis Chapter 17 Factor Analysis Chapter 18 Cluster Analysis Chapter 19 Constrained Optimisation Models Chapter 20 Monte Carlo Simulation Appendix A Common Excel Functions Appendix B Compendium of Probability Distributions
Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.
Key features include: • Clear signalling of introductory, intermediate and advanced content • An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data • Motivational cases throughout showing how the theory relates to real life • A wide variety of end-of-chapter exercises to test your understanding of the topics covered • Online examples and datasets to help you master your analytics skills through hands-on learning
Lecturers also have access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.
Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics. This book uses Excel® and Tableau®.
Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).