Survey research and sampling
- New Delhi Sage Publications India Pvt Ltd 2021
- x, 121 p.
- Sage Qualitative Research Kit .
Table of contents: Front Matter Copyright The SAGE Quantitative Research Kit List of Tables and Boxes List of boxes About the Author Chapters Chapter 1: Introduction Chapter 2: Sampling Approaches: How to Achieve Representativeness Chapter 3: Sampling Mode: How We Actually Collect the Data Chapter 4: Questionnaire Design: Asking the Right Questions Chapter 5: Ensuring Survey Quality: Piloting, Checks and Cross-Cultural Comparability Chapter 6: Conclusion Glossary References Index Back Matter Glossary References
Part of The SAGE Quantitative Research Kit, This book is an ideal companion for those looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on: • Selecting the best sampling method for your research • Designing questionnaires to ensure you gather valuable data • Collecting your data to represent populations well • Piloting questionnaires to ensure quality research Students typically find sampling demanding, but it is one of the most important skills learnt by undergraduates. Jan Eichorn gives them the know-how and confidence needed to succeed in their quantitative methodology and research journey.