Kohne, Andreas <br/><br/>
Marketing and sales in the metaverse:  understanding and profiting from the metaverse: an introduction for businesses 

 - Germany  Springer  2024 
 - xvii, 73 p. 
<br/><br/> Table of contents:<br/>Front Matter<br/>Pages i-xvii<br/>Download chapter PDF <br/>Introduction<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 1-3<br/>Basics<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 5-17<br/>Why We Are Not yet in the Metaverse<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 19-25<br/>Why It’s Still Worthwhile to Engage with the Metaverse Today<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 27-31<br/>Impact of the Metaverse on Sales and Marketing<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 33-48<br/>Kickstart for Businesses in the Metaverse<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 49-58<br/>Opportunities and Risks<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 59-63<br/>Information, Links, and Checklists<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 65-73<br/>[https://link.springer.com/book/10.1007/978-3-658-45970-3] 
<br/><br/> This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.<br/><br/>(https://link.springer.com/book/10.1007/978-3-658-45970-3) 
<br/><br/><label>ISBN: </label>9783658459697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales in the metaverse<br/>Marketing in the metaverse<br/>Web 3.0<br/>Metasales strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOH