TY  - BOOK
AU  - Lewis, Michael
TI  - Fandom analytics: creating and harnessing consumer and cultural passion
T2  - Business Guides on the Go (BUGO)
SN  - 9783031659249
U1  - 658.83 
PY  - 2024///
CY  - Cham
PB  - Springer
KW  - Entertainment fandom
KW  - Sports fandom
KW  - Influencer marketing
KW  - Fandom brand equity
N1  - Table of contents (12 chapters)
Front Matter
Pages i-xiv
Download chapter PDF 
Fandom: The Business of Cultural Passion
Michael Lewis
Pages 1-17
Fandom Analytics Framework
Michael Lewis
Pages 19-36
Stories and Narratives
Michael Lewis
Pages 37-59
Fandom Communities and Fan Identity
Michael Lewis
Pages 61-74
Fan Attitudes and Survey Research
Michael Lewis
Pages 75-97
Fandom Equity
Michael Lewis
Pages 99-114
Fan Lifetime Value
Michael Lewis
Pages 115-132
Sponsorships and Fandom Transference
Michael Lewis
Pages 133-149
Sports Analytics: Player Evaluations and Game Decisions
Michael Lewis
Pages 151-175
Sports Analytics: Leagues, Teams, Players, and Fans
Michael Lewis
Pages 177-197
Fandom Beyond Sports
Michael Lewis
Pages 199-218
The Future of Fandom and Fandom Analytics
Michael Lewis
Pages 219-260
[https://link.springer.com/book/10.1007/978-3-031-65925-6]
N2  - The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.

(https://link.springer.com/book/10.1007/978-3-031-65925-6)
ER  -