TY  - BOOK
AU  - Port, Michael    
AU  - Zapata, Christine
TI  - Book yourself solid for chiropractors: the fastest, easiest, most reliable system for getting more patients than you can handle, even if you hate marketing and selling
SN  - 9781394222575
U1  - 658.8 
PY  - 2024///
CY  - Hoboken
PB  - John Wiley Sons, Inc.
KW  - Strategic planning
KW  - Chiropractors
KW  - Marketing
N1  - Table of Contents
Michael’s Note ix

Foreword xiii

Preface xvii

Acknowledgments xxi

Module One Your Foundation 1

Chapter 1 The Red Velvet Rope Policy 3

Chapter 2 Why People Buy What You’re Selling 15

Chapter 3 Develop a Personal Brand 30

Chapter 4 How to Talk About What You Do 45

Module Two Building Trust and Credibility 57

Chapter 5 Becoming a Likeable Expert in Your Field 59

Chapter 6 The Book Yourself Solid Sales Cycle Process 72

Chapter 7 The Book Yourself Solid Keep- in- Touch Strategy 92

Chapter 8 The Power of Information Products 104

Module Three Simple Selling and Perfect Pricing 121

Chapter 9 Perfect Pricing 123

Chapter 10 Super Simple Selling 137

Module Four The Book Yourself Solid Six Core Self-Promotion Strategies 147

Chapter 11 The Book Yourself Solid Networking Strategy 151

Chapter 12 The Book Yourself Solid Direct Outreach Strategy 172

Chapter 13 The Book Yourself Solid Referral Strategy 194

Chapter 14 The Book Yourself Solid Speaking Strategy 204

Chapter 15 The Book Yourself Solid Writing Strategy 229

Chapter 16 The Book Yourself Solid Web Strategy 247

Part 1: Designing Your Website 249

Part 2: Getting Visitors to Your Website 260

Part 3: Building Your Social Media Platform 271

Final Thoughts 281

References 285

Ready to Be Fully Booked? 287

About the Authors 289

Index 291

[https://www.wiley.com/en-us/Book+Yourself+Solid+for+Chiropractors%3A+The+Fastest%2C+Easiest%2C+Most+Reliable+System+for+Getting+More+Patients+Than+You+Can+Handle%2C+Even+If+You+Hate+Marketing+and+Selling-p-9781394222575#tableofcontents-section]
N2  - Build your chiropractic practice with proven self-promotion strategies

Book Yourself Solid for Chiropractors is a game-changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You’ll become inspired to put energy behind your self-promotion practices and you’ll learn exactly what you need to do to make your marketing efforts more effective.

In any service business, it’s essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you’re never short on the patients you want.

Co-authored by Michael Port—New York Times and Wall Street Journal bestselling author and visionary behind the original Book Yourself Solid business techniques—and Christine Zapata, experienced chiropractor and coach, Book Yourself Solid for Chiropractors covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals.

(https://www.wiley.com/en-us/Book+Yourself+Solid+for+Chiropractors%3A+The+Fastest%2C+Easiest%2C+Most+Reliable+System+for+Getting+More+Patients+Than+You+Can+Handle%2C+Even+If+You+Hate+Marketing+and+Selling-p-9781394222575)
ER  -